Even if your business doesn’t sell anything online, it needs a company website. And any time you publish content online, it needs to be optimized for search engines. Search engine optimization (SEO) can be confusing for beginners, in part because it’s continually evolving as Google’s algorithms change. Many entrepreneurs simplify matters by outsourcing their website content needs to Internet marketers and SEO specialists. Even if you choose this route, it’s still helpful to have a basic understanding of SEO and what it means for your brand visibility.
Defining Search Engine Optimization SEO can best be defined by its purpose: to attract visitors to a particular website. To accomplish this goal, the techniques and practices that comprise SEO are intended to enhance the website’s ranking in search engine results pages (SERPs). Think about the last time you typed a search phrase into Google. Did you browse through several pages of results before finding one to click on? Or did you click on one of the links toward the top of the first page Chances are, it’s the latter. By elevating a website toward the top of the first SERP, SEO techniques increase the number of visitors who are going to that site.
Understanding SEO Best Practices
The algorithm that Google uses to rank search engine results is extremely complex. Google evaluates many different factors when indexing pages on the web, and it’s these factors that inform SEO best practices. Take a look at the following:
In the beginning days of SEO, it was common for website owners to stuff their pages full of keywords in an attempt to trick search engines into ranking a poor quality website higher in the SERPs. These days, Google’s algorithm is far smarter, and it penalizes keyword stuffing and other black hat SEO techniques. Instead, companies do better by using keywords organically. Internet marketers can search for the keywords that a Google user would type, and optimize for those results.
The strategic use of highly relevant keywords serves another purpose: It draws a better quality of visitors to the website. A high-quality visitor is one who is most likely to complete a desired action, such as purchasing a product or signing up for a company newsletter. By using keywords wisely and following other SEO best practices, your company’s website can receive more and better traffic that leads to conversions. You can streamline your company’s digital marketing strategy by partnering with GSM Marketing. We are your one-stop-shop for digital brand visibility—from local SEO services to website design to social media marketing. But don’t take our word for it: Read some of our rave reviews from clients we’ve helped. Then, contact our award-winning Internet marketing agency in Tucson at (520) 214-1694.
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